Today’s investors want platforms that are intuitive, responsive and transparent. Parrot Finance, a social investing platform enabling users to replicate trades from vetted influencers, needed modernization. The company partnered with Latent to refresh its digital presence across mobile and web applications.
The challenge
Parrot’s original design was showing its age:
- Outdated interfaces reduced usability and appeal
- Features had drifted out of line with current standards
- Performance lagged user expectations
- Real-time capabilities were insufficient
The company required comprehensive rebuilding, not merely aesthetic updates.
Latent’s solution
The approach had three components:
- Redesign for a modern experience: fresh UI/UX designs via Figma for both platforms, emphasising usability and polish.
- Feature upgrades and integrations: external APIs (notably Front) enabled dynamic, real-time functionality with market data features.
- Full-stack development: ReactJS, React Native and NodeJS built on AWS, delivering complete codebase ownership to Parrot.
The results
- A modern, unified product across web and mobile
- Improved UI/UX with real-time alerts enhancing user trust
- Full codebase ownership reducing external dependency
- Enhanced performance and maintainability
Key takeaways
- Regular UI/UX revisits maintain relevance and build trust
- Real-time data is competitively essential in fintech
- Client autonomy supports scalability and cost control
The project demonstrates how a strategic blend of design overhaul, feature improvement and backend modernization elevates fintech products.
← All insights